According to Dictionary.com the definition of transparent is.. "allowing light to pass through so that objects behind can be distinctly seen." I think that being transparent in business is so important in order to build trust and meaningful relationships with both customers and coworkers. Here are the five reasons that I think transparency is a necessity in business.
Trust is everything when trying to gain new clients or trying to understand your coworkers. Without trust a business cannot be sustainable. To excel in business you need to trust the people you are working for and with and they need to trust you. Trust is the backbone for success. Check out this great article that gives ways to build trust inside your business.
Creates Better Relationships
This one is similar to building trust. Transparency allows for trust to be built, which in turn allows you to create better more meaningful relationships. Better relationships help you so much in business. Creating solid relationships allows you to gain loyalty, better word-of-mouth and a better image for yourself. Still not convinced that you need to build relationships in the workplace? View this article about why workplace relationships matter.
Gains More Engagement
In the 2013 Harvard Business Review employee engagement survey it was found that 70 percent of those surveyed said they’re most engaged when senior leadership continually updates and communicates company strategy. It is so important to be open so that customers and employees know what is going on and feel like they matter because you take the time to update them.
Gives High Quality Solutions
By being open and honest you can solve problems faster and with high quality solutions. You know the saying two heads are better than one? This is the concept behind this point about why transparency is import. When you are trying to solve something or do not know what to do try being transparent and asking for advice. The outcome will always be better!
Allows For Better Alignment
Transparency allows for better alignment because when you are transparant your goals, vision and mission are known and every aspect of your business can align correctly. If you want to reach your goals faster and in a much smoother method be transparent and everyone will be on the same page.